Monthly Archives: February 2015
Working as a Front-end developer in 2015 – interests, fundamentals and theory
So, just before Christmas I decided to clear out what had become quite an excessive design and dev magazine/book collection. Years of build-up stretching back to my uni days, for long enough hidden from view, had begun to overflow into … Continue reading
More PPC Leads With Call Only Campaigns
Mobile Search Is The New Black It seems like all marketing roads lead to mobile right now, and Google’s latest AdWords update certainly gives weight to this argument. Call Only Campaigns were rolled out across all AdWords accounts last week with … Continue reading
Google AdWords Lightbox Ads: How To Do More With Your Video Content
Google unsurprisingly recognises the value that video is now playing in the digital strategies of many huge brands, with Lightbox ads now one of the more interesting ways to advertise video content. What is it? According to Google “Lightbox Ads are high-impact … Continue reading
How to Track Mobile Click to Calls in Google Analytics
The tracking and association of telephone calls to digital activities has been a troublesome hurdle to overcome in the past. Thankfully, these days there are a number of services to help you understand the impact your online presence has on how … Continue reading
Digital Digest – Facebook after Death, No Escape from the Algo & AdWords URLs
Another Monday, which means it is time for yet another #DigitalDigest, bringing you a breakdown of last week’s marketing news in bite-sized chunks! Last week we saw a lot of commotion about Facebook’s new after death options, Pinterest dealt some … Continue reading
This week’s CRO Site of the Week is flic.io We love using innovative websites so if you encounter an awesome user experience you can tweet your nomination to @HighPositionSEO using #CROSOTW What does the site do? flic is a wireless shortcut button that can be … Continue reading
Google Unveils AdWords Upgraded URLs - Bright Shiny Things!
This week Google unveiled its latest update to AdWords, Upgraded URLs. Having looked at the details it could have huge reporting benefits for advertisers who use third party tracking, as well as AdWords and Google Analytics. For those who do not, … Continue reading
Rule One: SEO is not a Dark Art Many designers think that SEO is a magic black box of Darkness - or at least those who do it are wizards or something equally enigmatic. How many new Designers/Front-end Developers have … Continue reading
This week’s #DigitalDigest features a Google algo update (shock horror!), Twitter and Google making friends, loadsa wonga for Taboola and a whole town full of Facebookers. Search Another day, another Google algo update. The latest one dropped on Thursday causing the … Continue reading
This week’s CRO Site of the Week is getpebble.com We love seeing awesome, innovative websites so if you come across a great user experience you can tweet your nomination to @HighPositionSEO using #CROSOTW What does the site do? Pebble is a smart watch manufacturer, … Continue reading