Category Archives: Content
CRO and Content Marketing: Content Is Chun-King
So everyone’s still talking about content marketing. This buzzword has the digital marketing world all a-quiver and while it has its advocates (and its adversaries), you can’t knock the idea of creating genuinely relevant, useful and engaging content to enhance … Continue reading
Blogging is Your Business (Part 2) - How a Blog Can Help Your Business in Search
In the first of this duo of post I looked at what a blog can mean for your audience and the way it can build your brand and reputation the right way. In the second part we’ll be looking at … Continue reading
High Position Celebrates World Book Night 2013
World Book Night 2013 is Here! World Book Night 2013 is being celebrated tonight in the UK, Ireland and the USA and here at High Position we are proud to say we are getting involved! The annual event, now in … Continue reading
How to set up Google Authorship / Rel Author Markup
Over the last year or so I have found that more and more new clients are aware they need to create a content strategy for their websites and know they need to tie this in with their social strategy; but … Continue reading
Social Media - Which Channels for Which Purpose?
If you’re serious about increasing your visibility online, narrowing your plans down to a single medium such as SEO or PPC is missing out on a massive amount of potential traffic and revenue. It’s no secret that including social media … Continue reading
Making Content Your Crowning Glory
As Matt Cutts, Google’s head of webspam, chats guest blogging and links, stating more of the obvious - I am going to take a look at why content is [and always will be] King, and how you can polish that … Continue reading