Category Archives: Social Media
Digital Digest - Facebook at Work, Native Ads and the Snapchat $750k
Welcome to this week’s #DigitalDigest where we run through the top Digital Marketing picks of the last week. Today we take a look at the effectiveness of digital marketing for small business, the next step in native advertising, Snapchat’s pricey ad … Continue reading
How to Hack Your Social Sharing Strategy (for free) in 3 Easy Steps!
Sharing is pretty-much what social media is all about - trying to gain traction on any of the social networks without sharing interesting and relevant content is like trying to take photos with the lens cap still on! However, the … Continue reading
YUPPIES? WOOPIES? Or maybe DINKIES? - How would you describe your customers?
Most of us marketing folk will have heard of YUPPIES, WOOPIES and DINKIEs and this month’s latest persona acronym is the much loved “YOLDie” – i.e. Young Old Person. A lot of organisations will embrace an awareness of these marketing … Continue reading
B-to-B: Rocking the Content Marketing Hootenanny
Companies offering business-to-business products and services can suffer from image problems. If modern digital content marketing was a party (and many hold that it is), you’d be forgiven for expecting to find the B2Bers standing awkwardly in the hallway, subjecting … Continue reading
Taking Hangouts to a New Level!
The Manchester United “Front Row” experience It all starts with an IDEA! Manchester United Front Row Hangout Idea: Manchester United and Google+ teamed up to launch a historic Front Row campaign, which offered a select group of the Reds’ international fanbase the … Continue reading
5 Digital Trends to Watch in 2014
If 2013 is anything to go by, this year will be another cracker for digital marketing. With 79% of the EU having internet access in 2013, compared to 55% in 2007 and online traffic from mobile devices increasing by 46% … Continue reading
4 Social Targets For 2014 (and what to measure)
There are 2 things that can be considered crucial for business when it comes to social media. 2 aspects that when combined can provide real insight in to your customers minds, and benefits for your business - but before I … Continue reading
Get smart with your social media
In the excitement of getting online it’s easy to let social fall by the wayside. Far too often a social profile is registered and left to become a list of last-minute links to company press releases with no thought given … Continue reading
Takeaways from “Let’s talk social with Agencies”
Last Friday we had the opportunity to attend “Let’s Talk Social with Agencies” - an event hosted by Google at their London offices. Along with the great hospitality, Google didn’t fail to deliver on useful tips, insights and suggestions on … Continue reading
Promoted Tweets Launched for SMB’s
Twitter has now launched Promoted Tweets and Account Promotion for SMB’s /SME’s (Small and medium-sized businesses). After Twitter entered the stock market it was clear it would not be long until they started to monetise more areas of the business. … Continue reading